If you’ve been around the internet marketing world for any amount of time chances are you have heard how valuable it is to build a contact list. So many people focus on getting to the top of search engines when they could be spending that time working on building their list which is actually more beneficial then being at the top of the search engine. Google can drop you at the blink of an eye but a list can "google proof" your income.
Building a list can be challenging but with these three tips you will be on your way to building an incredible list.
1. Build a relationship first. Your main objective should not be money but building a relationship with your list subscribers. Don’t send email after email that just offers your products or services. Yes, putting your product or services in front of your subscribers eyes is key to making money, however, they more than likely signed up for your list expecting to receive some informative information, not just sales pitch after sales pitch. You will surely find if you continue to do that, you’ll have unsubscriber after unsubscriber. So focus on relationship building first and the monetary aspect later.
2. Be consistent. Consistency is key! Have you ever signed up for a list only to end up forgetting you ever signed up for it because the emails were so far and few in between? Not only does it cause list subscribers to forget they signed up but it causes the potential for loss of income. Then, if you decide to start the list back up later, it will be tougher to get those subscribers to open those emails. So when you start your list make sure you are consistent.
3. Use a good auto responder company. Each company will have different pros and cons you’ll need to evaluate and decide what will be the best for you and your needs. An auto responder is where you will keep your emails, find your opt-in code, keep an eye on tracking how many subscribers are actually opening your emails, etc. So it’s imperative that you have a reliable auto responder company, such as Mad Mimi.
These are just three tips of 101 that you will find in 101 Smart and Easy Mailing List Strategies guide. If you want to start a mailing list or already have one, pick up your copy of Moms Talk Biz Guide to List Building 101 Smart and Easy Mailing List Strategies for easy to follow tips that will help you build a strong business foundation - your list!
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Thursday, October 22, 2009
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